True North

Jenny Fredericks is a proven business leader, product and merchandizing strategist, sales and channel expert, brand builder and entrepreneur. In 2006, she co-founded Ahnu Footwear and was VP of Sales.  After selling the company to the Deckers Outdoor Corporation 2009, she was hired as VP of Sales for both the Ahnu and Tsubo brands. Jenny was the Director of Sales at Keen from 2003-2006 and part of the management team that helped set strategy to drive the brand forward to exponential growth.  Jenny’s been on the launch teams of numerous successful brands such HOKA ONE ONE, H.S Trask, Keen, and Ahnu. Jenny’s strong and trusted relationships with key retailers such as Nordstrom, REI and Zappos have made her a sought-after consultant for launching sales teams and brand merchandizing; ensuring the brand is optimized at retail. Her long history with Zappos and experience with Amazon, makes her a unique asset to brands in need of online sales strategies in this dynamic retail climate. 

Mike Stevens has worked in the Outdoor and Footwear Industry since 1996 and has been an independent sales consultant in the Pacific Northwest since 2004. Mike is a co-founder of True North. Born and raised in the Seattle area, Mike fostered a passion for running and outdoor adventure early in life.  Over the last 21 years, Mike has helped build a number of amazing outdoor brands including HOKA, Cotopaxi, Arc’teryx, KEEN, Vasque, Klean Kanteen, Ahnu, and Rumpl. At Nordstom, Mike has enormous credibility for introducing and cultivating new brands. He launched HOKA, Cotopaxi,  Arc'teryx, Swims, and Jack Oniel Originals and has driven sales and profitability with KEEN and See Kai Run. He enjoys deep relationships in the NW from key accounts like Nordstrom and REI to all the top independent specialty retailers in run, outdoor, better footwear, kids specialty, and boutique retail.

Danica Faulhaber is a seasoned brand builder with over a decade of experience growing outdoor, active, and lifestyle brands. She got her start at Hoka and Ahnu, driving retail success as a field service rep through grassroots events and strategic activations.  Since joining True North in 2014, Danica has excelled in roles spanning territory management, key account leadership, and national sales strategy. She has played a pivotal role in expanding brands with major retailers like Nordstrom, Von Maur, Scheels, and Bloomingdale’s, as well as serving as a National Sales Manager Consultant for See Kai Run.  Based in Eugene, OR Danica loves cheering on The Ducks and exploring Oregon’s coast, mountains, and lakes with her husband and two boys.

Kyle Hadersberger was first introduced to the outdoor industry after graduating from college with a degree in Geology.  Kyle has worked in myriad of positions in slightly different facets of Outdoor; including Whitewater Raft Guide, Ski Patroller, Dealer Service Rep, Field Service Rep, and Sales Rep.  He has also been a freelance writer, baker, house builder, and a stay-at-home dad.  Kyle strives to bring an authenticity of experience to every product that he promotes, sells, and markets.

Kyle brings to the team a solid and very granular knowledge of the Northwest states including Washington, Idaho, and Montana with independently owned specialty retailers in outdoor, footwear, ski, bike, and boutique, as well as regional and national accounts.

Whit Albright was born and raised in the rugged beauty of Sun Valley, Idaho.  Whit is an avid adventurer with a passion for hiking, running, skiing, climbing, and backpacking in the wilderness. Together with his wife and kids, Whit is deeply grateful and happy to call Idaho home. 

With over 25 years of experience in the outdoor industry, he holds a reputation for representing top-tier products. An award-winning sales professional, Whit is known for honesty, brand knowledge, and the trust he has earned from both customers and colleagues. A true believer in the power of the outdoors, Whit uses the products he represents to inspire others to step outside and enjoy the natural world. 

Keelie Allen is an avid skier, mountain biker, and outdoor enthusiast with a deep love for adventure. With a background in sales, account management, and client services, she thrives on building connections and creating meaningful experiences for others. When she’s not working, she’s teaching dance and spin classes sharing her energy and passion for movement.  

Based in Portland, Keelie loves exploring new restaurants, traveling, and venturing outdoors. After studying at the University of Montana and the University of Oregon, she’s equally at home in the mountains or embracing Portland’s rainy days. At home, she’s busy chasing after her two-year-old son, Seve (yes, named after the golfer), and spending time with her almost 14-year-old dog, Goose. Always on the go, she’s happiest when she’s outside, especially when there’s snow involved.